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Before your project starts

Helping Teams Define Goals & Build the Right Foundation

​Many teams struggle with where to start. I work with stakeholders to clarify objectives, assess team skills, and map a clear path forward.

• Decode Agile vs. Waterfall methodologies

• Guide hiring and team-building decisions

• Help translate complex ideas into actionable plans

• Support pitch development for funding

• Align leadership on design priorities​

2

Early stages of a project

Research, Strategy & Design Foundations

At this stage, I help teams understand user needs, align stakeholders, and define the best approach.

• Conduct stakeholder interviews and user research

• Develop personas, workflows, and journey maps

• Facilitate cross-functional collaboration

• Ensure a strong foundation for design and development

• Identify behavioral data that may exist​

3

Middle to late stages of a project

Refining, Testing & Ensuring Team Alignment

As the project moves toward implementation, I ensure teams stay aligned and make informed design decisions.

• Guide usability testing and feedback loops

• Share best practices for design documentation & handoff

• Help teams avoid roadblocks and miscommunication

• Support rollout strategies across distributed teams

• Navigate compliance and legal checkpoints​

4

After your project has gone live

Iteration, Performance & Continuous Improvement

Post-launch, I help teams analyze data, refine experiences, and plan for future growth.

• Interpret behavioral metrics and user feedback

• Support backlog prioritization and iterative improvements

• Help teams sustain long-term product success

• Balance short-term fixes with long-term UX strategy

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My goal is to make complex projects manageable, ensure teams work effectively, and create user-centered solutions that drive results. No matter the stage of your project, I bring clarity, alignment, and strategic insight to move it forward.

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